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每每谈及产品设计,人们总在说“创新性设计是产品的灵魂”。然而就日用陶瓷生产而言,尽管近十多年来中国享有“世界日用陶瓷生产大国”的称号,但我们却远远不是“陶瓷强国”。究其根本,设计理念的狭隘和设计人才的匮乏,已然成为阻碍中国日用陶瓷企业打造国家知名品牌,乃至国际知名品牌的重要原因之一。
When it comes to product design, people always say that “innovative design is the soul of the product.” However, for the production of ceramics for daily use, although China enjoys the title of “the world’s major producer of ceramics for daily use” in the past decade or so, we are far from being a “ceramic power”. Narrowing the root of its design philosophy and the lack of design talents have become one of the important reasons that hinder China’s daily-use ceramic enterprises in building national well-known brands and even international famous brands.