论文部分内容阅读
2004年我国影视动画产业在广电总局政策的扶持下,开始显示出巨大的发展潜力。经过近十年的运营实践,产量得到了大幅提高,质量也取得了长足进步,出现了市场运作比较成功的案例——《喜羊羊与灰太狼》。但伴随发展的同时,困惑也同样缠绕着我国的影视动画产业,如何认识和突破这些困惑,以寻求更大的发展空间,需要影视动画业冷静对待和认真思考。
In 2004, China’s movie and TV animation industry started to show tremendous potential for development with the support of SARFT policies. After nearly a decade of operation and practice, the output has been greatly improved, and the quality has also made great strides. There has been a relatively successful case of the market operation - “Pleasant Goat and Big Big Wolf.” However, with the development, puzzles are also entangled in China’s movie and TV animation industry. How to recognize and break through these puzzles in order to seek more space for development requires the film and TV animation industry to treat and think hard.