社会主义市场经济不断发展,我国市场体系在逐步完善当中,已经基本形成了相对成熟的市场供应链,从产品的生产到加工、销售、服务构成一体化的供应体系。对于企业而言,要想充分运用市场供应链谋求利益最大化,就应当充分利用市场营销资源,做好市场营销工作。本文重点探讨在供应链下市场营销资源的类型以及合理运用策略,以期为企业的经济效益最大化实践提供有益参考。 The continuous development of the socialist market economy and the gradual improvement of China’s market system have basically formed a relatively mature market supply chain, from product production to processing, sales, and service constitute an integrated supply system. For enterprises, to make full use of the market supply chain to maximize profits, we should make full use of marketing resources and do a good job in marketing. This article focuses on the types of marketing resources in the supply chain and the rational use of strategies in order to provide a useful reference for the company’s economic efficiency to maximize the practice.