时下,各大电视台都在自己的自办栏目想法设法的加入“发短信,送大奖”的活动。诚然,短信这样一种现代通讯手段使长期困扰传媒行业的“互动性”难题得到了一定程度的解决,但由于应用不当,不少短信有奖互动节目正在演变成聚敛财富的工具。许多专家指出这种行为是一种“博彩”行为,本文通过和彩票的类比来分析这种短信有奖竞猜的违法性。 Nowadays, major TV stations are trying their best to join the “send text messages, send awards” activities. Certainly, such a modern means of communication as SMS has solved the “interactive ” problem that has plagued the media industry for a long time. However, due to improper application, many short message-winning interactive programs are evolving into wealth-aiding tools. Many experts point out that this kind of behavior is a kind of “gambling” behavior. This article analyzes the illegitimacy of this kind of text message prizes by analogy with the lottery.