在中职学校市场营销教学中运用案例教学法既是学科特性使然,也是充分体现“以就业为导向”的中职学校教学目标的必须。本文提出在具体运用案例教学法时,又可分为案例列举、案例讲评、案例讨论和案例分析等四种具体形式,同时还从案例的选取、评价体系的跟进、实践中尚存在的问题等方面做了一些探讨和思考。 The case teaching method in the marketing of secondary vocational schools is not only the characteristics of the subject but also the necessity of fully reflecting the teaching goal of “employment-oriented” secondary vocational schools. This paper puts forward four specific forms of case enumeration, case comment, case discussion and case analysis in the concrete application of case teaching method. At the same time, it also analyzes the case selection, evaluation system follow-up, practice problems And so on to do some discussion and thinking.