一、前景:随着经济改革的深入,人们广告意识的加强,极大地促进了广告业的发展。我国加入 WTO 后,竞争更加激烈。大信息量、动态视觉是广告媒体发展的方向。动感幻彩多变灯箱和循环自动广告灯箱作为各级政府、中外企业树立形象、宣传品牌的重要手段,将一扫以往广告灯箱画面单一、呆板、没有动态效果、宣传力度不大和“电子显示屏”造价昂贵、一般顾客难以接受的弊端,在机场、车站、码头、剧院、宾馆、广场展现无限生机。它们将以其神奇超凡的优势,广阔无边的市场,为有志者创造辉煌的业绩,为城市“亮化工程”增添光彩。二、特点:科技含量高,图案、字体七色转换,放射七彩强光,变幻跳跃,流光溢彩,远处清晰可见。解决了各种招牌、铜字不发光的缺陷。还可制作冰灯。在给人以艺术享受的同时,广告效果成倍提高。自动 I. Prospects: With the deepening of economic reform, people’s awareness of advertising has greatly promoted the development of the advertising industry. After China’s accession to the WTO, the competition is even more fierce. Large amount of information, dynamic visual advertising media is the direction of development. Dynamic Symphony of variable light boxes and automatic recurrence advertising light boxes at all levels of government, Chinese and foreign enterprises to establish an image, an important means of brand promotion, advertising will be swept past the single screen, dull, no dynamic effects, publicity efforts and “electronic display ”Expensive, the average customer unacceptable drawbacks, in airports, stations, wharfs, theaters, hotels, plazas show unlimited vitality. With their marvelous and extraordinary advantages, they will have a vast market and a brilliant future for those who are interested. They will add luster to the “lighting project” of the city. Second, the characteristics: high technology content, patterns, seven-color font conversion, radiation colorful glare, changing the jump, Ambilight, the distance clearly visible. Solve a variety of signs, copper word defects do not light. Ice can also be made. While giving people the enjoyment of art, the advertising effect has doubled. automatic