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报纸是媒介还是报社是媒介 ?电视是媒介还是电视台是媒介 ?到底什么是媒介 ?传统的媒介概念 ,对这些问题没有清楚的界定 ,而当前媒介的不断变革又使媒介的概念更加难以把握。透过纷繁的现象去认识媒介变革的本质与规律 ,在今天特别具有重大的现实意义。这也是信息传播时代向传播学界提出的世界课题。媒介是什么 ?媒介变革的本质是什么 ?媒介变革的根本动力来自哪里 ?媒介变革将对现有的三大媒介产生怎样的冲击 ?传统的传播学是否还能适应媒介变革的现实 ?本文就是对这些问题的探索和思考。
Is the newspaper a medium or a newspaper as a medium? Is the television a medium or a television station? What exactly is the medium? The traditional medium concept lacks a clear definition of these issues. The current media revolution makes the concept of media more difficult to grasp. To understand the essence and law of media revolution through numerous phenomena has great practical significance today. This is also the world topic put forward to the dissemination scholars in the information dissemination era. What is the media? What is the essence of media change? The fundamental driving force of media revolution come from? How will the media revolution impact the existing three media? The traditional communication science is also able to adapt to the reality of media change? Exploration and reflection on these issues.