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俗话说:乱世之中,方见英雄本色。在金融危机持续影响下,哪个企业能存活下来并活得比其他企业更好,谁便是这“乱世”中的英雄。素来,原材料价格上涨是经济恢复的过程中不可避免的,近期又有不少行业面临生产成本增加的问题,很多企业都被压得喘不过气来,去年7月份快消市场的方便面行业就曾面临全行业亏本状态。纷纷寻求生机的情势下,不少企业转向打品牌的主意,积极谋划品牌升级,以期避免价格战。
As the saying goes: In troubled times, you see heroic qualities. Under the continuous influence of the financial crisis, which company can survive and live better than other companies, whoever is the hero in this “chaotic world”. Historically, rising raw material prices have been inevitable in the process of economic recovery. In recent years, many industries have faced the problem of increasing production costs. Many companies have been overwhelmed by pressure. In July last year, the instant noodle industry in the consumer market Facing the entire industry losing money. Under the situation of seeking vitality, many companies turned to the idea of branding and actively planned brand upgrades in order to avoid price wars.