本文结合对华山游客的旅游信息获取方式与客源结构、游客行为构成关系的问卷调查,通过分析指出各种信息传递方式对不同人群、游客行为构成的影响并提出相应的建议。一、旅游信息来源渠道旅游信息包括旅游目的地的旅游资源信息、交通信息、食宿信息、娱乐信息等。其来源渠道有很多种,在这里我们关注的主要有以下几种:(一)互联网络。除专业旅游网站外,综合网站、地方政府网站都设有旅游频道或网页,信息量巨大,方便、快捷。(二)广播、电视。电视是现代社会最流行的大众传递方 Based on the questionnaire survey on the relationship between tourist information acquisition pattern and tourist source structure and tourist behavior, this paper points out the influence of various information delivery modes on the composition of tourists and tourists and puts forward corresponding suggestions. First, the source of tourism information Travel information includes tourism destination tourist resources, traffic information, accommodation information, entertainment information. There are many sources of its sources, where we are concerned mainly the following: (a) the Internet. In addition to professional travel sites, integrated sites, local government websites are equipped with travel channels or web pages, huge amount of information, convenient and fast. (B) radio and television. Television is the most popular mass transfer party in modern society