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如今的媒体市场正在经历一场深刻的变革,新媒体已然改变了信息传播领域的格局,侵蚀着传统媒体的阵地。同时新媒体也拓宽了传播渠道,革新了媒体人的思维方式,带来了更多的发展机遇。电视新闻节目作为传统媒体的主要信息传播形态,如何有效地发挥电视媒体的新闻传播优势,应对新媒体挑战,值得电视媒体人深思。本文以昆明广播电视台春城频道的新闻节目为例,试图探寻在新媒体时代城市台新闻节目的发展策略。一、整合新闻资源,释放媒体潜力
Today’s media market is undergoing a profound change. The new media has already changed the pattern of the field of information dissemination and eroded the position of traditional media. At the same time, the new media also broadened the channels of communication and revolutionized the media’s way of thinking, which brought more opportunities for development. As the main form of information dissemination of traditional news media, how to make full use of the advantages of news media in television media to meet the challenge of new media is worthy of consideration by television media. This article takes the news program of Kunming Radio and TV Station of Chuncheng Channel as an example, trying to explore the development strategy of the urban news program in the new media era. First, integrate news resources, release the potential of the media