老字号的号召力随着经济的发展日益凸现,老字号凝聚的财产利益不断得以彰显。近年来,老字号被侵权的事件频繁发生,老字号这一“金字招牌”被不法商徒觊觎和搭便车的现象层出不穷。现行法律法规没有对中华老字号确立特殊的法律保护,而我国有关商号保护的法 The charisma of the old name As the economic development has become increasingly prominent, the interests of the old cohesion property has been constantly demonstrated. In recent years, the frequent occurrence of infringement of the old name, the old name of this “Golden Signboard ” by the unscrupulous traders and free-riding phenomenon after another. Current laws and regulations did not establish a special legal protection of the old China, and our country on the protection of the law