当前我国经济进入新常态,经济发展速度放缓,转型加快、结构更加优化。房地产企业在经历了二十多年的迅猛发展以后,也开始进入调整期。房地产企业粗放发展模式在经济新常态下将不可避免地面临结构调整和战略转型。本文以万科为例对房地产企业经济新常态下的环境分析,力求为房地产企业转型带来一定启示意义。 At present, our economy has entered a new normal and the economic development has slowed down, the transition accelerated and the structure has been more optimized. After more than two decades of rapid development, real estate enterprises have begun to enter the adjustment period. The extensive development model of real estate enterprises will inevitably face structural adjustment and strategic transformation under the new economic normal. This article takes Vanke as an example to analyze the environment under the new normal economic conditions of real estate enterprises, and tries to bring some enlightenment significance for the transformation of real estate enterprises.