Retail store is one of key contents of fashion marketing management. From the point of theory of three spaces in store, Shanghai - China’s most important fashion retailing market, is taken as a research sample. Store types, transform rule and relative factors of China’s fashion retailing market are discussed. Some problems, such as agreement of store quality and brand target, are analyzed. Finally, five basic conclusions are drawn: first, development of store has been simultaneous with the development of fashion retailing market; second, development speed of store is restrained by region economy objectively; third, the effective means of upgrading marketing level of fashion brand presupposes improving the whole quality of store; fourth, the model of store is index reflecting competitive ability of fashion brand; fifth, there is obvious difference between domestic fashion store and that of international important area. From the point of theory of three spaces in store, Shanghai - China’s most important fashion retailing market, is taken as a research sample. Store types, transform rule and relative factors of China’s fashion Some, such as agreement of store quality and brand target, are analyzed. Finally, five basic decisions are drawn: first, development of store has been simultaneous with the development of fashion retailing market; second, development speed of third, the effective means of upgrading marketing level of fashion brand presupposes improving the whole quality of store; fourth, the model of store is index capable of reflecting competitive ability of fashion brand; fifth, there is obvious difference between between domestic fashion store and that of international important area.