研究以福建省建宁县为例,对当地农户的用能偏好、对林木生物质能源的认知及态度进行问卷调查和访谈,利用信度分析、均值比较、描述统计等方式对数据进行综合分析。结果表明农户对林木生物质能源的知识认知水平较低,对发展林木生物质能源的态度比较积极,便利性与生活习惯因素对生活用能选择的影响更大。针对以上情况企业应降低能源炉具和产品价格、增设销售点、增加市场宣传;政府应降低对企业的补贴门槛、提供技术支持及加大环保知识传播。 Taking Jianning County of Fujian Province as an example, this study conducted a questionnaire survey and interview on energy consumption preferences of local farmers and their cognition and attitudes towards forest biomass energy. The data were analyzed comprehensively using reliability analysis, mean value comparison and descriptive statistics . The results showed that farmers had a low level of knowledge on forest biomass energy and a more positive attitude towards the development of forest biomass energy. Convenience and lifestyle factors had a greater impact on the choice of living energy use. In view of the above situation, enterprises should reduce the price of energy stoves and products, increase sales outlets and increase market promotion. The government should lower the threshold for subsidies to enterprises, provide technical support and increase the dissemination of environmental knowledge.