新媒体以其较强的交互性、有效的超时空、资源的丰富性与多样化,为高职院校学生党建工作开展提供优势的同时也带来了不小的挑战。新媒体环境下,高职院校辅导员开展学生党建工作要与时俱进,形成思想共识,提高新媒体运用能力,加强自身素质建设,充分发挥学生干部助推作用,深入研究和大胆创新。 New media, with its strong interactivity, effective super space-time, richness and diversification of resources, has brought considerable challenges to party building in higher vocational colleges and universities. Under the new media environment, the counselors in higher vocational colleges should keep pace with the times in order to carry out their party building work, form the ideological consensus, improve the ability of using new media, strengthen the construction of their own qualities, give full play to the role of student cadres in boosting and in-depth research and make bold innovations.