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文字作为视觉元素进行创意研究具有很深的文化溯源,文字设计随着印刷和电脑技术的发展已被广泛地应用在广告、杂志、商标、包装、影视等媒体中。优秀的文字设计让人过目不忘,既起着传递信息的功能,又能达到视觉审美的目的,对于文字的研究,主要是学习和掌握字体设计正确的思维方法,并能够运用现代视觉要素的设计法则。探索文字的笔画结构与表现特征,采用多种造型手段,设计出满足人的视觉审美与实用功能的文字,从而促进文字设计的更一步发展。
Text as a visual element of creative research has a deep cultural traceability, text design with printing and computer technology has been widely used in advertising, magazines, trademarks, packaging, film and television media. Excellent text design makes people never forget, not only plays the role of transmitting information, but also to achieve the purpose of visual aesthetic, the text of the study, mainly to learn and master the correct way of thinking of font design, and be able to use modern visual elements Design rules. Explore the strokes structure and performance characteristics of the text, using a variety of modeling tools to design a text that meets the human visual aesthetic and practical functions, thus promoting the further development of text design.