古人云,蜀道难,难于上青天。而现如今,白酒招商难,可谓是活动做了却也难以见效。诚然,由于进入了同质化的营销时代和山寨产品的出现,产品与产品之间,企业与企业之间,差异化越来越小,在此情况下,消费者对产品和品牌的忠诚度也越来越低,选择余地将越来越大。缘于此,招商已经成为众多酒企老总的闹心事,一线城市规模大的店铺非知名品牌不愿合作;三四线城市店铺合作“筹码”偏高,企业“进场费”不到位也很难“挤”进去。微利时代中小酒企业招商难,这是事实,怎么办? Ancient clouds, Shu Road difficult, difficult to sky. Nowadays, liquor investment difficulties, it can be said that the activities are done but also difficult to bear fruit. Admittedly, due to the homogenization of the marketing era and the emergence of cottage products, the differentiation between products and products, between enterprises and enterprises is getting smaller and smaller. Under such circumstances, consumers’ loyalty to products and brands Also getting lower and lower, the choice will be more and more big. Because of this, China Merchants has become a hub of many liquor business, the first-tier cities are not willing to cooperate with large-scale stores of non-famous brands; shops in tier three and four cities cooperate with “chips” high, enterprises Not in place is also difficult “crowded” into it. Small profits in the era of small and medium-sized wine business investment difficult, this is a fact, what to do?