在信息时代下,各大景区正如火如荼的开展智慧旅游建设。本文通过分析新沂窑湾古镇的开发现状,结合信息技术,从智慧保护与开发、智慧服务、智慧管理和智慧营销四个方面提出相应的建设对策,将窑湾古镇打造成一个数字空间,提升古镇场所的效率,扩展古镇的传统功能,全面实现“食住行游购娱”的信息化。 In the information age, the major scenic areas are in full swing to carry out the construction of smart tourism. Based on the analysis of the current situation of the development of Yaowan Old Town in Xinyi City and the combination of information technology, this paper puts forward corresponding construction measures from the four aspects of Wisdom Protection and Development, Wisdom Service, Wisdom Management and Wisdom Marketing so as to make the historic town of Yaowan a digital space and enhance The efficiency of the ancient town venues, expanding the traditional functions of the ancient town, the full realization of “food and clothing travel entertainment” information.