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2000年下半年,著名的家电零售连锁企业——国美电器有限公司亮点纷呈,几乎一招一式都成为媒体追逐的焦点,不仅赚足了厂家、商家和广大消费者的“注意力”,而且引发了商业资本是否重新抬头的“国美现象”大讨论。那么,到底是什么令其声名大震?它倚仗什么资源与家电巨子们抗衡?手法其实并不复杂,就像曹操挟天子以令诸侯,国美手中的“天子”,就是它年销售额30亿元背后遍布全国的庞大消费群。在零售市场的快速布局使它有足够的本钱来向厂家挑战了。
The second half of 2000, the famous home appliance retail chain - GOME Electrical Appliances Co., Ltd. bright spots, almost a trick have become the focus of the media chase, not only pocketed the manufacturers, businesses and consumers “attention”, and trigger Whether the commercial capital is resurgent “GOME phenomenon” discussion. So, in the end what makes it famous for its big earthquake? It rely on what resources to contend with home appliances giant? Act is not complicated, just like Cao Cao reluctantly to make the princes, the United States in the hands of the “Son of Heaven” is its annual sales of 3.0 billion Yuan behind the huge consumer base across the country. The rapid layout in the retail market makes it have enough capital to challenge the manufacturers.