所谓社会化媒体营销(SMM——Social Media Marketing),是指通过论坛、博客及各种社交网络平台等社会化媒体开展客服、营销或者公共关系维护的一种模式。在其他国家,不少大型的物流企业凭借社会化媒体营销实现了良好的发展。我国很多有规模的零担物流企业,如天地华宇、德邦、佳吉也都运用社会化媒体创建出了科学化的营销平台。这些企业是该行业中的主力,但在国内零担物流行业中95%的中小企业都不能合理运用社会化媒体开展营销,就算 The so - called social media marketing (SMM - Social Media Marketing), refers to through social media forums, blogs and various social networking platforms to carry out customer service, marketing or public relations maintenance of a model. In other countries, many large-scale logistics enterprises have achieved good development with social media marketing. Many large-scale zero-cost logistics enterprises in China, such as world Arima, Nadu, Jiaji also use social media to create a scientific marketing platform. These enterprises are the main force in the industry, but 95% of the domestic LTL logistics industry, SMEs can not rational use of social media marketing, even if