商标权和企业名称权是企业重要的无形资产。但是由于两者在授予的程序、部门等方面的差异,冲突频有发生。“特仑苏”案的发生更是很好的指出正视这一冲突以及解决这一冲突的必要性。 Trademark and corporate name is an important intangible assets. However, due to differences in the procedures and departments granted between the two, conflicts have frequently occurred. The occurrence of the case of “Telusu” is a good illustration of the need to address this conflict squarely and to resolve this conflict.