在当地歌手Chintara Poolarp的宣传下,Beiersdorf公司准备在泰国的农村为较低收入的消费市场推出妮维雅护肤品牌。Beiersdorf在泰国当地的妮维雅经销商选择Chintara Poolarp作为形象代表,是因为她是一位没有消极记录的成功的偶像。Beiersodorf化妆品部门经理Puangratana Xuto Promoted by local singer Chintara Poolarp, ​​Beiersdorf is preparing to launch the Nivea skin care brand for lower-income consumer markets in rural Thailand. Beiersdorf’s local Nivea dealer chose Chintara Poolarp as her image because she was a successful idol with no negative record. Puangratana Xuto, Beiersodorf cosmetics division manager