企业文化,渗透于企业的一切活动中,是企业的灵魂,它无处不在,无时不在,甚至决定着企业的发展和命运。随着我国加入WTO,国内企业与外资企业直接的竞争日益激烈,波及全球百年不遇的金融危机,也使很多企业面临更为艰难的生存环境。创造有特色的优质企业文化提升企业价值,是企业生存和发展的必然选择。 Corporate culture, infiltration in all activities of enterprises, is the soul of enterprises, it is ubiquitous, all the time, and even determines the development and destiny of enterprises. With China’s accession to the WTO, the direct competition between domestic and foreign-funded enterprises is becoming increasingly fierce. The financial crisis that has hit the world in a hundred years has also caused many enterprises to face a more difficult environment for survival. To create a distinctive high-quality corporate culture to enhance corporate value is an inevitable choice for the survival and development of enterprises.