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在新媒体发展日新月异的形势下,电视艺术面临的冲击和挑战成了不争的事实。如何在这场博弈中保持自身活力,创新发展模式,调整传播理念,提升艺术品位,既是时代给出的命题,又是我们不可忽视的问题。只有切实放下身价,跨媒介融合发展;运用多种媒体形式,丰富内容表达形态;加强队伍建设,不断提高三个素质才能走出新媒体环境下电视艺术的发展的创新之路。
With the rapid development of new media, the impact and challenge of television art has become an indisputable fact. How to maintain its vitality in this game, innovation and development model, adjust the concept of communication, improve the artistic quality, both the proposition given by the times, but also we can not be ignored. Only by actually laying down their social values and developing through cross-media integration will they be able to use various forms of media to enrich the forms of content expression. They will continue to innovate in the development of television art under the new media environment by strengthening team building and continuously improving the three qualities.