企业战略在企业发展过程中具有不可替代的重要地位,企业战略决策是否正确决定着企业的前途,一个企业要制定正确的战略,就必须要做到知己知彼。在综合考虑企业存在的优势和劣势,面临的机遇和挑战之后,才能充分发挥自己的优势,避开劣势,弥补缺陷,把握机会,迎接挑战,做出最正确的战略决策,使企业在竞争中处于不败之地,这也就是SWOT分析法在企业战略中的应用。本文以梧州三和公司作为研究对象,通过对三和公司内部环境与外部环境的分析,提出了相关的战略选择建议。 Enterprise strategy plays an irreplaceable important role in the process of enterprise development. Whether the enterprise strategy decision correctly determines the future of the enterprise or not, an enterprise must know itself before it can formulate the correct strategy. After taking into account the advantages and disadvantages of the enterprise, the opportunities and challenges it faces, can we give full play to our strengths, avoid disadvantages, make up for defects, seize the opportunities, meet the challenges and make the most correct strategic decisions so that the enterprises can compete in the competition In an invincible position, this is SWOT analysis in the application of corporate strategy. Based on the analysis of Sanhe Company’s internal environment and external environment, this article puts forward Wuzhou Sanhe Company’s related research proposals.