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通过查阅文献资料、实地考察和访谈等,运用SWOT分析法对周口市体育旅游发展的优势、劣势、机遇、挑战四个方面进行分析研究,以促进周口市体育旅游的发展。以期为周口市在体育旅游发展中能发挥优势、弥补劣势、抓住机遇、迎接挑战提供理论参考。
By referring to the literature, site visits and interviews, this article uses SWOT analysis to analyze the advantages, disadvantages, opportunities and challenges of sports tourism in Zhoukou City in order to promote the development of sports tourism in Zhoukou City. With a view to Zhoukou City in the development of sports tourism can play an advantage to make up for the disadvantages, seize the opportunity to meet the challenge to provide a theoretical reference.