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品牌延伸是旅游目的地可持续发展的关键因素,甚至是各个旅游目的地间相互竞争的最高境界。桂林旅游目的地品牌的深度挖掘、旅游品牌的创新依然还停留在一个较低的层面上。桂林旅游目的地应通过实施旅游品牌的产品创新、旅游品牌的促销创新和旅游品牌联合等策略,提高桂林旅游目的地的品牌建设,促进桂林旅游目的地的和谐发展。
Brand extension is the key factor for the sustainable development of tourism destinations, and even the highest level of mutual competition among various tourism destinations. Guilin tourism destination brand depth mining, tourism brand innovation still remain at a lower level. Guilin tourism destination should promote the brand development of Guilin tourism destination and promote the harmonious development of Guilin tourism destination by implementing the product innovation of tourism brand, the promotion of tourism brand and the combination of tourism brand.