笔者首先对影响中国社交网络企业发展的深层原因进行分析,找出其根源在于定位(Positioning)不清晰,并指导企业如何实施定位。然后笔者对中国社交网络面临的三个主要问题逐一进行分析,并提出相应的对策。 The author first analyzes the underlying causes that affect the development of Chinese social network enterprises, and finds out the root cause is that the Positioning is not clear and guides the enterprises how to implement the Positioning. Then I analyze the three major problems China’s social network faces one by one and put forward corresponding countermeasures.