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当前以微信、微信公众号、微博、移动客户端等为主体的自媒体对社会发展的影响力越发突显,亦成为不可或缺的新型媒介。自媒体的迅速发展,每个人都可成为信息的发布者和传播者,以纸张为主要介质的传统出版行业遭受到了巨大的冲击。传统出版行业必须扬长避短,正视自媒体的优势,找到与其结合的最佳契合点,及时改革与创新,方能迎来新的发展,战胜新的挑战。
At present, the influence of self media on social development has become more and more prominent as the main body of WeChat, WeChat, WeChat, mobile client, etc. It has also become an indispensable new medium. Since the rapid development of the media, everyone can become the publisher and distributor of information. The traditional publishing industry with paper as the main medium has suffered a tremendous impact. The traditional publishing industry must be based on strengths and weaknesses, face up to the advantages of the media, find the best fit with them, and promptly reform and innovate so as to usher in new developments and overcome the new challenges.