新闻业是带有强烈意识形态色彩的特殊产业。在加入ＷＴＯ之际，在世界新闻业向中国高悬亦喜亦忧的“双刃剑”的今天，中国报业将迎来哪些难得的机遇，又将面临哪些严峻的挑战深刻认识和研究这些情况，及时作出必要的应对，是中国报业融入国际潮流，迎接ＷＴＯ、走进ＷＴＯ、? Journalism is a special industry with a strong ideological color. At the time of accession to the WTO, what are the rare opportunities that China’s newspapers will face and the harsh challenges they face? Their profound understanding and research as the “double-edged sword” in which the world news industry holds high the joy and the high in China as well. In these circumstances, making the necessary response in time is the integration of China’s newspaper industry into the international trend, greeting the WTO and entering the WTO.