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微电影广告作为新起之秀,未来发展前景广阔,但有很多不完善的地方。本文通过对关中文化进行分析研究、总结提炼,并将其运用与微电影广告的创作,实现微电影广告与关中文化的有机融合,结合项目成员所学的专业知识,通过前期策划、实地考察、采集资料、摄影摄像、创意策划、文案写作、后期制作等步骤将微电影广告与关中文化相融合,改变以商业盈利性为主的微电影广告模式,既加深受众对关中文化的了解,又对传统的微电影广告模式进行创新,开拓微电影广告创新的新领域,为微电影广告的创作提供新的途径和方法,收到良好的传播效果。
Micro-film ads as a newcomer, the future development of broad prospects, but there are many imperfections. Through the analysis of the Guanzhong culture, summarizing and refining, and its use and the creation of micro-film ads, micro-film advertising and Guanzhong culture of organic integration, combined with the project members learned professional knowledge, through pre-planning, field trips, Collecting information, photography, creative planning, copywriting, post-production and other steps will be micro-film advertising and Guanzhong culture phase, changing commercial profit-based micro-film advertising model, both to deepen the audience’s understanding of the Guanzhong culture, and The traditional mode of micro-film advertising innovation, pioneering new areas of innovation in micro-film ads for the creation of micro-movie ads to provide new ways and means to receive good communication results.