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平面广告设计作为一种艺术设计形式,在各行各业和社会各领都随处可见、触手可及,尤其是平面广告设计,对现代社会人们的生活发挥了不可小视的作用,在很大的程度上已经对我们的生活生产活动产生了不小的影响。本文从平面广告设计的概念、应用形式及其对现实生活的影响等方面进行分析,提高人们对平面广告设计的认知度。一、平面设计的含义及特征平面设计,又可以称为是视觉传达设计或者装潢设计,是一种利用数字化技术结合于美学观念和个人创意将数字
As a form of art design, print advertisement design is widely available at all walks of life and all walks of life. Especially, the design of print ads has played an important role in people’s life in modern society. To a large extent, Has had a significant impact on our productive activities. This article analyzes the concept, application form and its impact on real life of graphic advertisement design to improve people’s recognition of graphic advertisement design. First, the meaning and characteristics of graphic design Graphic design, but also can be called visual communication design or decorating design, is a combination of digital technology and aesthetic ideas and personal ideas will be digital