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本文以视觉传达设计作为一种设计艺术形态为出发点,深入地分析阐述了视觉传达设计的三大艺术特性:民族性、时代性和文化性。通过探讨和研究,以求丰富我国视觉传达设计的艺术内涵,形成我国视觉传达设计独特的民族语言、时代风貌和文化底蕴,逐步树立中国设计独立的艺术品格。
In this paper, visual communication design as a design art form as a starting point, in-depth analysis of the three major artistic features of visual communication design: nationality, the times and culture. Through exploration and research, we hope to enrich the artistic connotation of our country’s visual communication design and form the unique national language, age style and cultural heritage of China’s visual communication and design, and gradually establish the independent artistic character of China’s design.