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瑞典驻华大使罗睿德先生曾说,“沃尔沃已经成为瑞典价值观的一张名片,成为近900万瑞典人民的骄傲。”如今沃尔沃将这种北欧豪华价值观带到了中国,带进了《商学院》和清华-北卡EMBA的课堂中。9月8日,《商学院》杂志特邀沃尔沃汽车集团中国区副总裁宁述勇、清华-北卡EMBA中方主任蔡临宁,与学员一同探讨“新豪车时代,‘价值观营销’的道与术”。
Swedish Ambassador to China Mr. Luo Ruide once said, “Volvo has become a business card of Swedish values, becoming the pride of nearly 9 million Swedish people. ” Now Volvo brings this Nordic luxury values to China, into the “Business School ”And Tsinghua - North Carolina EMBA class. On September 8, Business School invited Ning Yong, Vice President of Volvo Cars Group in China, and Cai Lining, Executive Director of Tsinghua-NCAA EMBA to discuss with the trainees on the road of “new car era and value marketing” Surgery ".