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在全球化趋势日益明显和国际文化市场竞争日益加剧的今天,加快发展文化产业,打造本土文化品牌成为提高我国的国际文化影响力的必然要求,对推动中华文化走出国门,走向世界具有非常重要的意义。中原地区是中华文化的发源地,也是汉字的发源地,在漫长的历史进程中积淀了丰富的文化底蕴。文字作为中华民族特有的语言符号和文化特质,具有无可比拟的艺术魅力,因此,通过市场机制把汉字艺术作为中原文化产业品牌进行开发,既能满足大众的精神文化需求,又能实现社会效益和经济效益的双赢。
At a time when globalization is becoming increasingly evident and competition in the international cultural market is getting worse day by day, accelerating the development of cultural industries and building local cultural brands has become a necessary requirement for raising the international cultural influence of our country. It is very important for promoting the going of Chinese culture to the outside world and to the world significance. The Central Plains region is the birthplace of Chinese culture, but also the birthplace of Chinese characters, in the long course of history has accumulated rich cultural heritage. As a language symbol and cultural characteristic unique to the Chinese nation, writing has unparalleled artistic charm. Therefore, the development of Chinese character art as a brand of cultural industries in the Central Plains through market mechanisms not only meets the spiritual and cultural needs of the general public, but also achieves social benefits And win-win economic benefits.