在去年的国际营销节上,“长安之星战略”被评为“十大杰出营销经典案例”,为国内汽车营销界增添了一个新的亮点。在入世后的国际化竞争中,如何提高我国汽车行业的营销服务水平,推进我国汽车家庭化的历史进程,共同创造企业与社会公众、汽车与生活和谐发展的新局面,是汽车行业面临的重要课题。张宝林先生的《用国情化营销应对国际化竞争》,总结了长安汽车的实践与探索,值得认真一读。 Last year’s International Marketing Festival, “Changan Star Strategy” was named “Top Ten Outstanding Marketing Classic Case” for the domestic automotive marketing added a new bright spot. In the international competition after China’s accession to the WTO, how to improve the level of marketing services in China’s automobile industry, promote the historical process of family carization in China, and jointly create a new situation in which enterprises and the public, the harmonious development of automobile and life are important to the auto industry Question. Mr. Zhang Baolin’s “national competition in response to international competition with international marketing”, summed up the practice of Chang’an Automobile and exploration, it is worth reading carefully.