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微博及时、互动、低成本的特点正被聪明的商家所利用,成为当下最时髦的品牌宣传、产品营销试验田微博,顾名思义就是微型博客,长度在140字以内。在微博的平台上,人们可以随时随地分享所见所闻,无需标题和文章构思,瞬间的灵感即可便捷地发布,并被迅速广泛地分享。微博不仅是文人骚客、明星大腕们舞文弄墨、抒发情感的平台,其及时、互动、低成本的特点也被聪明的商家所利用,成为当下最时髦的品牌宣传、产品营销的新试验田。
Microblogging timely, interactive, low-cost features are being used by clever merchants, becoming the most fashionable brand advocacy, product marketing, experimental field microblogging, as the name suggests is a micro blog, the length of 140 words or less. On the Weibo platform, people can share what they see and hear anytime, anywhere, without the need for titles and article ideas. Instant inspiration can be quickly and easily released and quickly and widely shared. Weibo is not only a scholarly poet, a celebrity, but also an inspirational platform for expressing their emotions. Its timely, interactive and low-cost features have also been used by clever businesses to become the most fashionable new experimental field for brand promotion and product marketing.