论文部分内容阅读
当代社会企业之间的竞争越来越体现在品牌的竞争,本文结合企业生命周期的特点,以隆庆祥企业为例,阐述了不同生命周期阶段品牌建设的重点,总结了隆庆祥企业品牌建设中的问题,并提出一些建设性的意见。
The competition between contemporary social enterprises is more and more reflected in the brand competition. Based on the characteristics of the enterprise life cycle, this paper takes Longqingxiang Enterprise as an example, elaborates the key points of brand construction in different life cycle stages, summarizes the construction of Longqingxiang Enterprise Brand And put forward some constructive suggestions.