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《东南亚市场调研》课程,是通过介绍东南亚市场开发的基本方法,结合大量实例来增加学生对市场开发的理解,并最终形成东南亚市场开发实训报告。由于政治、文化、地域及多种客观因素影响,使得课程实训开发存在诸多困难。文章认为,应本着务实态度,多方着手进行课程实训的开发与创新。
The Southeast Asian Market Research course introduces the basic method of market development in Southeast Asia and combines with a large number of examples to increase students’ understanding of market development and eventually form a report on the training and development of Southeast Asian markets. Due to the influence of politics, culture, geography and many objective factors, there are many difficulties in the course training. The article believes that should be based on a pragmatic attitude, multi-party start training curriculum development and innovation.