在负性风险信息沟通中,采用文本表征与图形表征,结果发现图形表征方式更能引起风险回避行为。基于此,本研究以获益方案作为风险沟通信息,分别采用文本表征与图形表征来探索信息表征方式对风险寻求的影响。结果显示:在文本表征方式中,个体决策主要受备择方案之间风险大小的影响;而图形表征方式中,个体不仅受备择方案之间风险大小的影响,而且更受备择方案之间获益大小的影响。结果说明:相对文本表征,图形表征方式更能引起决策者为了获益而冒更大的风险,从而表现出风险寻求偏好,从而证实“图形效应”在风险决策中存在普遍性,为我们风险决策信息提供依据。 In the negative risk information communication, using textual characterization and graphical characterization, the results show that the graphical representation can cause more risk avoidance behavior. Based on this, this study uses the benefit program as risk communication information and explores the impact of information representation on risk seeking by using textual representation and graphical representation respectively. The results show that individual decision-making is mainly affected by the size of the risk between alternatives in the text representation. In the graphical representation, individuals are not only affected by the risk between alternatives, but also more affected by the choice between alternatives Benefit from the size of the impact. The results show that relative textual characterization and graphical representation can cause decision-makers to take greater risks in order to benefit, thus showing the preference of risk seeking, thus confirming the universality of “graphical effects” in risk decision-making and providing us Risk decision-making information provided basis.