事件特别是重大事件做为国际旅游目的地旅游资源的重要组成部分,近年来受到世界各国的高度关注。自20世纪80年代以来,欧美等发达国家就已经加强了对各种事件的科学管理与市场运作,并将事件演变成推动城市及城市旅游发展的重要动力。在我国,随着昆明世园会、北京奥运会、上海世博会、西安世园会等一些列重大事件的相继举行,以及后事件旅游的持续开发,事件特别是重大事件巨大的带动作用及持续的综合影响日益显现,并推动区域经济及旅游业快速发展,重大事件因其在地区经济发展中的地位及对旅游发展的巨大影响,已经成为社会各界关注的焦点。随着经济的快速发展和国际影响力的扩大,我国城市将会有更多的机会举办类似的大型的节事活动,如何利用这些事件来推动城市旅游发展成为重要的现实问题。 As an important part of tourism resources of international tourism destinations, events, especially major events, have drawn great attention from all countries in the world in recent years. Since the 1980s, developed countries such as Europe and the United States have stepped up scientific management and market operation for various incidents and have turned the incident into an important driving force for promoting the development of urban and urban tourism. In our country, with the successive holding of some major events such as the Kunming World Parks Association, the Beijing Olympic Games, the Shanghai World Expo and the Xi’an Horticultural Exposition, as well as the continuous development of tourism after the incident, the impetus of the events, especially the major events, and the continuous integration The impact has become increasingly apparent and the regional economy and tourism industry have developed rapidly. Major events have become the focus of attention of all circles of society because of their status in regional economic development and their huge impact on tourism development. With the rapid economic development and the expansion of international influence, there will be more opportunities for cities in our country to hold similar large-scale festival activities. How to use these events to promote the development of urban tourism has become an important practical issue.