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短短十几年中,泰剧在中国的传播经历了从边缘趋进主流的过程。2009年到2012年间,泰剧迅速蹿红,粉丝队伍不断发展壮大,这种“泰剧热”现象引发了媒体、商业、学术等多方领域的关注。如今,泰剧在中国的传播发展已进入调整时期,在新媒体时代下,泰剧的未来发展需要寻求新的定位。一、泰剧在中国的传播历程自2003年我国引进第一部泰剧至今,泰剧在我国的传播发展大致经历了起步-发展-稳定三个阶段。
In just a dozen years, the spread of Thai drama in China has experienced the process of marching from the edge to the mainstream. Between 2009 and 2012, the Thai drama quickly became popular and the fans continually grew up. This “Thai drama fever” phenomenon aroused the concern of the media, business and academia. Nowadays, the spreading and development of Thai drama in China has entered a period of adjustment. Under the new media era, the future development of Thai drama needs to find a new orientation. I. The Spread of Thai Drama in China Since the introduction of the first Thai drama in 2003 in our country, the spread and development of Thai drama in our country have basically gone through three stages: starting-development-stabilization.