随着技术的迅速发展和金融一体化的加快,财务管理工作有很多新问题需要面对和应对,在日益复杂多变的发展环境下,为满足企业管理和经营的需要,新时期企业财务管理亟待创新,本文在概述企业财务管理面临的新形势的基础上,提出了在企业经济发展过程中实行创新管理,重点探讨了新形势下企业财务管理创新的有效途径,以期指导实践。 With the rapid development of technology and the acceleration of financial integration, there are many new problems in financial management that need to be faced and dealt with. In an increasingly complex and ever-changing environment, in order to meet the needs of enterprise management and operation, It is urgent to innovate. On the basis of summarizing the new situation facing the financial management of enterprises, this paper puts forward that innovation management should be implemented in the process of enterprise economic development, focusing on the effective ways to innovate the financial management in the new situation so as to guide the practice.