本文通过对吉林省大学生体育旅游现状进行调查分析,提出大学生体育旅游的发展策略,并建议多开展高校间的互助游活动,开发具有特色的体育旅游产品,体育旅游企业可以和高校合作等。一、前言体育旅游作为一种时尚的、新型的旅游形式,是体育与旅游相结合的一种特殊的休闲生活方式,既可以参加体育活动,还可以感受大自然的情趣,受到越来越多的人的青睐。而当代的大学生是一个特殊群体,他们有较多的闲暇时间,精力充沛,运动能力强,喜欢挑战自我,喜爱探险改变生活,是体育旅游消费的潜在群体和最大群体。本文通过对吉林省大学生体育旅游现状进行 Based on the investigation and analysis of the status quo of college students’ sports tourism in Jilin Province, this paper puts forward the development strategies of sports tourism for college students and suggests that more mutual-aid activities among colleges and universities should be developed to develop sports tourism products with distinctive characteristics and that sports tourism enterprises can cooperate with colleges and universities. I. Introduction As a fashionable and new form of tourism, sports tourism is a special leisure lifestyle combined with sports and tourism. It can not only participate in sports activities, but also feel the nature’s taste more and more People of all ages. Contemporary college students are a special group. They have more leisure time, energetic and athletic ability. They like to challenge themselves and their adventures to change their lives. They are the potential group and the largest group of sports tourism consumption. This article through carries on the current situation of college sports tour of Jilin province