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建立品牌是一个漫长的过程,就像一个拼图,选好代言人只是一个开始。优质的产品、良好的互动才是品牌和消费者之间最有效的沟通策略。这是一个群星璀璨的时代,NBA全明星来了,没有了姚明、易建联,还有林书豪和吴亦凡。2017年2月18日,NBA全明星名人赛中,娱乐圈“小鲜肉”成了热议话题之一。虽然他们跟真正的职业体育相距甚大,但这恐怕是目前NBA最吸引中国“球迷”的地方了。
Building a brand is a long process, just like a puzzle, a good endorsement is just the beginning. Quality products, good interaction is the most effective communication strategy between brands and consumers. This is a star-studded era, NBA All-Star came, there is no Yao Ming, Yi Jianlian, as well as Jeremy Lin and Wu Yi Fan. February 18, 2017, NBA All-Star Masters, entertainment “Little Meat” has become one of the hot topics. Although they are quite different from real professional sports, it is probably the place where the NBA most attracts the Chinese fans.