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作为公益领域的新媒体,“益美传媒”自创立两年多以来,在传播公益故事、促进新媒体传播方面起了良好的示范作用。4月20日,在“益美传媒”工作室,记者见到了其发起人苏苏。经历过传统媒体下的摸爬滚打,到新媒体时代的自主创新,无论传播平台如何变,唯一不变的,是她一直在公益中寻找着自己的“诗和远方”。《WTO经济导刊》:随着新媒体的发展,越来越多的企业选择用新的传播形态来宣传自己。那么,新媒体跟传统媒体有什么区别,企业是否必须选择新媒体来进行对外传播?
As a new media in the field of public welfare, since its establishment more than two years ago, “Yimei Media” has played a good exemplary role in spreading public interest stories and promoting new media. April 20, in the “United States media” studio, the reporter saw its promoter Susu. Experienced the frenzy under the traditional media and the independent innovation in the new media era, the only constant is that she has been looking for her own poetry and distance in the public interest. WTO Economic Guide: With the development of new media, more and more enterprises choose to advertise themselves with new forms of communication. So, what is the difference between new media and traditional media, and whether companies must choose new media for their external communications?