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高校品牌传播与建设是打造高校软实力,增强高校综合实力的重要手段。借助新媒介的使用,高校的媒介影响力可以显著提升高校的社会影响力,进而提升高校声誉,有力的促进高校品牌的传播和建设。
Dissemination and construction of college brand is an important means to build the soft power of colleges and universities and enhance the overall strength of colleges and universities. With the use of new media, the influence of the media in colleges and universities can significantly improve the social influence of colleges and universities, thereby enhancing the reputation of colleges and universities and effectively promoting the dissemination and construction of university brands.