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日前,一种区别于电视、报纸等传统媒体的新兴媒体形式电梯平面媒体,以其强制性传播、实效性到达的媒体特性,日益得到广告主的广泛认可,并在短短的两年时间内就成长为第三大广告媒体。而框架传媒早在1999年,便率先在中国提出社区媒体(电梯平面传媒)定向传播的市场理念,并因此成为国内第一家高档社区媒体(电梯平面传媒)开发商,缔造了其在中国内地发展的基石。2005年,框架传媒正式被Focus Media(分众传媒)以1.87亿美元收购,成为分众传媒全资子公司。在即将过去的2007年,框架传媒在广州地产市场的发展状况怎么样了,有哪些突破?为此,我们采访了框架传媒地产行业广州总代理、盛世经典广告有限公司董事总经理林耀华先生。
Recently, a new form of media distinguished from traditional media such as television and newspapers, the elevator print media, has been widely accepted by advertisers due to its media features of mandatory dissemination and substantive effect. In a short span of two years Grew to become the third largest advertising media. As early as 1999, Framed Media took the lead in presenting the market concept of directional media for community media (elevator print media) in China and has therefore become the developer of the first upscale community media (elevator print media) in China and has created its position in Mainland China The cornerstone of development. In 2005, Framework Media was officially acquired by Focus Media for 187 million U.S. dollars and became a wholly-owned subsidiary of Focus Media. In the upcoming 2007, the framework of the media in the Guangzhou real estate market how the status quo, and what breakthroughs? For this reason, we interviewed the framework of the media real estate industry in Guangzhou distributor, Spirit Classic Advertising Co., Ltd. Managing Director Mr. Lin Yaohua.