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商标注册通过审查后,由于商标权人长期使用和广泛宣传,从而使得自身商标广为人知,成为了知名或驰名商标,为商标权人带来丰厚的利益。但也正因为此,市场上往往随之就会出现许多他人将与其相同或相近的商标使用在自身商品服务上从而给消费者造成混淆的现象,这给商标权人自身的商品服务以及知名或驰名商标造成了极大的损害。为了更好有效地保护商品和服务,防止这种现象的发生,日本在这方面规定了防护商标制度,起到了很好的作用,值得我们借鉴,本文将会对该制度进行仔细分析。
After the examination of the trademark registration, due to the long-term use and wide publicity of the trademark right holders, the well-known trademark has become widely known and has become a well-known or well-known trademark, bringing rich benefits to trademark owners. However, it is precisely because of this, many people in the market often follow the phenomenon of confusing consumers with the same or similar trademarks that other people use on their own goods and services. This gives the trademark owner’s own goods and services well-known or Well-known trademarks have caused great damage. In order to protect goods and services more effectively and prevent this from happening, Japan has set a good trademark protection system in this respect and is worth learning from. This article will give a detailed analysis of this system.