标志设计不仅是实用物的设计,也是一种图形艺术的设计。它与其它图形艺术表现手段既有相同之处,又有自己的艺术规律。必须体现前述的特点,才能更好地发挥其功能。由于对其简练、概括、完美的要求十分苛刻,即要完美到几乎找不至更好的替代方案,其难度比之其它任何图形艺术设计都要大得多。标志设计不仅是实用物的设计,也是一种图形艺术的设计。它与其它图形艺术表现手段既有相同之处,又有自己的艺术规律。必须体现前述的特点,才能更好地发挥其功能。由于对其简练、 Logo design is not only a practical object design, but also a graphic design. It has both the sameities with other graphic arts means of expression, but also has its own law of art. Must reflect the above characteristics, in order to better play its function. Due to its conciseness, generalization, and perfection, the demanding requirements of perfection are so much that it is harder to find a better alternative than any other graphic art design. Logo design is not only a practical object design, but also a graphic design. It has both the sameities with other graphic arts means of expression, but also has its own law of art. Must reflect the above characteristics, in order to better play its function. Due to its concise,